OF LISTENERS HAVE TAKEN DIRECT ACTION AS A RESULT OF SPONSORSHIP

OF LISTENERS HAVE A MORE POSITIVE OPINION OF A COMPANY THAT SUPPORTS PUBLIC RADIO

 

OF LISTENERS PREFER TO PURCHASE PRODUCTS AND SERVICES FROM PUBLIC RADIO SUPPORTERS


OF LISTENERS FIND PUBLIC RADIO SPONSORS TO BE MORE CREDIBLE COMPANIES

Source: NPR Sponsorship Survey, Lightspeed Research 2013 and 2015