EDUCATED

200%  more likely to hold a post-graduate degree

AFFLUENT

84% more likely to earn a household income of $250k+

COMMUNITY-MINDED

116% more likely to practice 10+ eco-friendly activities regularly

INFLUENTIAL

59% more likely to hold a position in management / business / finance

CULTURAL

134% more likely to contribute to an arts / cultural organization

 

Source: Scarborough, A18+ Release R1 2016: February 2015 - January 2016